Wells Fargo initiates Bread Financial stock with $115 target
Investing.com
Wells Fargo has initiated coverage on Bread Financial Holdings (NYSE:BFH) with an Equal Weight rating and a price target of $115. The firm notes that Bread Financial has significantly outperformed its card-issuing peers, driven by improvements in its balance sheet and credit metrics. The company's loan growth, new partnerships, and declining net charge-off rates are key factors contributing to its positive momentum.
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